Chief Scientist For NYC-based Natpal

Bessemer Venture Partners-backed Natpal has a search on for a Chief Scientist for its local onine advertising business.
A year ago, a 20-something Wharton Business School student had this Q&A session with a VC panel:
The venture capitalist, wearing an open-necked shirt and sitting with his arms crossed, cuts in. "You're up and running?" he asks.
"Yes, we have about $500,000 in sales."
"What's your cost per client acquisition?"
"About $300. And we have about an 85 percent retention rate."
The company was Natpal.com, a Wharton Business School incubated, and now a VC-backed start-up that says it is poised for a major national rollout. The startup says that in its phase 1 sales launch it validated the business model by acquiring over 250 customers in over 30 business categories in two major metro markets. Phase 2 is to repeat this method in a national rollout to every major US market.
What is did was to comb through the yellow pages and contact local businesses to convince them to move their marketing budgets to the Net using an ROI model. Natpal charges on a pay-for-performance basis. The platform integrates web plus phone analytics with targeted ad-serving to the major search engines and structured content.
Natpal is led by new CEO Court Cunningham, founder Nathaniel Stevens who was the Wharton School grad and CTO John Merryman who was CTO of Did-it Search Marketing. Bessemer Capital's Alex Ferrara led the investment, which has yet to be announced.
Naptal competes with ReachLocal, LocalLaunch, WebVisible, Leads.com, etc.
Apply to CEO Court Cunningham












Seattle-based Pluggd is built a search engine for podcasts and by most reviews its a fine one. But is there money be be made there today? Certainly not. They are leading with the great PR they get but applicants would be wise to dig into the numbers. 

