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June 21, 2007
SVP Consumer Marketing For Tutor.com in NYC
Tutor.com is looking to hire an SVP of Marketing in NYC. Tutor.com has been doing this for some time - since 1998 - and as a result has a refined game. Whereas Care.com just provides listings, Tutor.com comes is part of the curriculum.
Tutor.com runs a remote network of over 1,300 screened, trained, professional tutors living in the U.S. and Canada and they claim over 2M on demand tutoring sessions delivered to date. Without needing to schedule an appointment, about 80k enrolled students can connect to the appropriate tutor for their question. Tutor.com on demand services are available in math, science, social studies and English for 4th - 12th graders. They also have deals with over 1600 libraries which offer their Homework Help program to all students with a library card. I
The startup just closed a $13.5M round led by Intel Capital. Previous investors included Dawntreader Ventures, Ascend Venture Group, Kidron Opportunity Fund. Tutor.com also secured $4M in venture debt financing from MMV Financial.
Tutor.com competes with India-based TutorVista, which offers a very affordable tutor package at $100 p/mo. nterestingly, NYC-based Platform Learning, which ran a tutoring service, burned through $20M in VC before declaring bankruptcy.
Apply here
Launched in 2006, Tutor.com Direct is a live, on demand tutoring service that offers families affordable, safe and customized tutoring packages for 4th – 12th grade students in all core academic subjects, and for those taking introductory college classes. Whether the student is struggling with a concept, studying for an exam or preparing a paper, a tutor is there the moment he or she needs help. Families choose a pay-as-you-go or monthly plan that fits their needs and their budget. Children have access to an expert tutor when they need it and for as long as they need it.
In May of 2007 Tutor.com announced new venture investments of $13.5 million to fund expansion of Tutor.com Direct, the company's on demand tutoring service for students and families. The equity growth funding of $9.5 million was led by Intel Capital and included investments from Ascend Venture Group, Kidron Opportunity Fund and previous investor Dawntreader Ventures.
THE OPPORTUNITY
As part of its post-funding expansion plans, the company will be hiring a senior executive to drive its consumer marketing initiatives. This SVP of Consumer Marketing will have overall responsibility for all consumer marketing functions in the company as well as execution plans for the launch of Tutor.com Direct.
Reporting to the new SVP will be a staff of approximately 20, including Marketing and Product Management, Consumer Sales and Support, Creative Design, Copywriting, and Business Analysis. Responsibilities will not include the company’s Institutional (Library) Sales and Marketing Department.
THE CAREER OPPORTUNITY
To an experienced consumer, web-focused, marketing executive, this opportunity offers several attractive features:
Ø The opportunity to drive consumer marketing for a rapidly expanding, venture capital- backed, profitable, web service organization--the world’s leading provider of online tutoring
Ø The opportunity to acquire and serve millions of online customers in an underserved mar-ket with a strong educational focus
Ø The opportunity to build, not just manage what someone else erected—to help lead and grow a cutting edge, state-of-the-art business-to-consumer Internet enterprise
Ø The opportunity to join a small executive team and have “a seat at the table” as the com-pany charts its future
Ø The opportunity to own equity in the company – to “do well by doing good”
Ø The opportunity to gain both domestic and international experience as company becomes more globally focused
Ø The opportunity to work in an attractive, thriving area of New York City
THE IDEAL CANDIDATE
The ideal candidate currently heads up Marketing/Customer Acquisition for a small to mid-sized company offering an online, consumer-focused, intangible service (travel, financial services, etc.). Alternatively, this individual could be with a direct marketing agency with a strong consumer service focus—provided he/she has worked previously for a successful online enterprise.
S/he should have demonstrated experience in researching and segmenting markets, then creating direct-marketing campaigns that not only acquire customers but also generate continuous revenues from each customer through retention programs and high-quality customer service.
Critical to a candidate’s background is a thorough understanding of the process and metrics of acquiring and keeping customers. This means in-depth knowledge and a stellar track record in market research, direct marketing, product management, promotions, advertising, PR, media purchasing, and CRM software application.
CONTACT
Resume should be sent as a Word document to Ralph Protsik, Managing Director, BSG Team Ventures/Boston Search Group, ralph@bsgtv.com, and also posted on the BSG website, www.bostonsearchgroup.com.
?Posted by
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Ralph Protsik
Co-Founder and Managing Director, BSG Team Ventures/Boston Search Group
(Recruiting / Staffing Firm)
You have direct access to Ralph
Ralph is a 2nd-degree contact
Your connections know Ralph. See who connects you.
Request Referral
?Inside connections to the company
Ask your connections for introductions to the right contacts at Tutor.com
Posted by BT at June 21, 2007 06:56 PM
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