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June 06, 2007
Marketing VP for SF's Keibi
Here's our post on Keibi after its recent funding. The company is hiring a VP of Marketing. They have not said much about themselves to date, perhaps wanting to wait to hire for this role. Keibi calls itself a media discovery and moderation platform to help communities and media gain visibility into their dynamic, or user-generated content.
Apply - here
We are located in San Francisco’s Financial District one block from Bart. We have 2 prominent online communities as beta customers for the Version 1.0 of our product. Keibi is not a classic “Web2.0” company – we are an enterprise solution provider. Using the California gold rush analogy – we are like Levi’s, providing tents and blue jeans to the gold miners.
The Vice President of Marketing reports to the CEO and is a member of the Company’s executive team. He/She is responsible for providing executive leadership and management of the Company’s marketing organization which includes: Product Management, Product Marketing, Corporate Marketing, and partner/channel marketing. The VP of Marketing will drive the Company’s efforts to position itself as a visionary leader in the exploding UGC market.
Responsibilities
• Define the appropriate marketing organization for the company’s maturity/size.
• Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.
• Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.
• Work closely with VP Sales to develop and manage channel and partner strategies and programs.
• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
• Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.
• Work closely with VP Sales to develop and manage channel and partner strategies and programs.
• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
• Work with the CEO and the other executive team members to identify and develop strategic alliances, communicate with BoD members, and close/grow major customer accounts.
• Develop and manage the Company’s entire marketing budget.
• Develop and track metrics and success criteria for all marketing programs and activities.
• Be a role model for the company culture.
• Act as spokesperson for the company with press and analysts and at industry events.
Requirements
Will send with your reply. Job description exceeds posting limit.
EOE/AA M/F/D/V Employer
Applicants with recommendations are preferred. (
Posted by Paul at June 6, 2007 09:46 PM
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