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May 21, 2007
Marketing VP For LA's Big Stage Entertainment
Big Stage is a pre-launch startup in LA that looks like it is another American Idol clone online. Jon Klein, CEO of Clone Interactive is the hiring manager. Apply here
Overview
The Director or Vice President of Marketing is a senior online consumer marketing executive who will lead and manage all elements of strategic marketing, branding, product marketing, and communications. This executive will develop messaging to various constituents, including analysts, press, prospects and customers. He/she will lead development of all tactical and strategic marketing plans, provide input and recommendations for plans for new products including target markets, competitive analysis, pricing strategies, and launch plans.
The ideal candidate should have in-depth knowledge of and experience with:
* Marketing to the 16 to 35 year-old demographic
* Penetrating online and offline creative and interactive communities
* Leveraging the blogosphere, social networks and online forums
* Banner advertising, search marketing, and other traditional online tactics
* Creating and executing PR campaigns
Responsibilities will include:
* Cost-effectively build traffic to our service. This is crucial, and dwarfs all other responsibilities in importance.
* Design and manage marketing programs and PR designed to bring creative communities (both online and offline) to our environment.
* Develop creative and effective viral marketing activities, including strategic promotions for Mobile and Online that drive customer acquisition and retention
* Develop and manage online and offline advertising activities
* Create and implement company product positioning, branding, brand messaging, and look and feel of the service.
* Manage market and audience research and translate insights into strategy and tactics
Requirements:
* Bachelor's degree required. MBA preferred.
* 3 years of Director or VP Marketing experience in a consumer online company
* 2+ years experience at high-traffic, consumer facing mobile or online company
* Strong experience in online viral marketing and brand building
* Video game marketing experience a plus
* Successful track record building consumer internet traffic
* Smart, creative, dynamic, high energy person
* Variety of media experience primarily in online entertainment environments
* Good sense of humor, positive attitude, and proven dedication
Posted by BT at May 21, 2007 10:45 PM
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