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April 05, 2007
SVP of Digital Marketing At NYC Agency Targetcast
Targetcast says it was launched by the heads of some of the largest agencies in the country. CEO Steve Farella was CEO of Havas' Media Planning Group, where he says he build the business from $1B to $3.4B. The agency rolls up management of a number of marketing and internet programs. They have a pretty full management team but are looking for an SVP of Digital Marketing. Other folks will the offline stuff.
Email - careers@targetcast.com.
, Director of Digital Marketing
Join the fastest growing Media Agency in America.
Launched by the heads of some of the largest agencies in the country. We provide a strong portfolio of services to clients seeking effective media strategies, implementation, management and a full array of total communications planning such as DRTV, internet advertising and marketing.
The overall responsibility of the Director of Digital Marketing is to lead the strategic and tactical development and delivery of digital and on-line media programs.
Responsibilities
· Build and grow the digital media practice
· Lead the development of sound strategic on-line media recommendations based on a clear understanding of Clients' objectives
· Collaborate with off-line media teams to ensure the integration of the strategy
· Ensure on-line media deliverables are met on time, within budget and align with Clients' goals/objectives
· Develop on-line media metrics
· Act as primary interface between Agency and vendors
· Educate media planning teams and Clients on industry trends
· Participate in new business presentations
· Represent Agency at industry events
Requirements
· A minimum of 8 years related media planning experience; 50% of total experience in digital media
· Strong leadership skills
· Excellent communication, negotiation and presentation skills
· Strong analytic and strategic abilities
· Understanding of on-line media metrics
· Proficient in MS Office and interactive research tools
For more information on our company, please go to www.targetcast.com
Posted by Paul at April 5, 2007 08:50 PM
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