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March 02, 2007
VP, Corporate Development and Strategy for NYC's Ad Network Tacoda
Tacoda has been ramping up with a lot of new faces and seems to need one last VP, for now. Tacoda and they had great publishers to back it up. It has deals with more than 4,000 Web sites reaching more than 118M unique visitors per month (ComScore, October 2006). Major media partners include The New York Times, NBC Universal, Hoovers, HGTV, Food Network, Cars.com and Tribune Interactive.
Still the company always seemed a bit lite in terms of management bench and marketing. It has really made in-roads in the past year to change that. Last summer it brought on Curt Viebranz as CEO, moving founder Dave Taylor to Chairman. Since then the company has been on a hiring tear. Viebranz was President of HBO International and Time Multimedia.
Now Tacoda raised $7M in Series D funding. Return backers include Rho Ventures, Masthead Venture Partners, Hanseatic Americas and Union Square Ventures.
The company has strong competition from Blue Lithium and Tribal Fusion and of course Google but that doesn't seem to have hampered growth much.
Send your resume with a cover letter and salary requirements to resumes@tacoda.com with the job title in the subject line.
TACODA®, Inc. (www.tacoda.com) is the world’s largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. TACODA enables brand advertisers to target relevant messages to specific audience segments serving people, not pages. Virtually every top 100 online advertiser has run campaigns on TACODA-enabled Web sites.
The Vice President for Corporate Development will be responsible for understanding the competitive dynamics in the field of interactive advertising, recognizing new opportunities, developing new business initiatives and implementing corporate and business level strategies for the company. This position will report to the Chief Financial Officer and will work closely with our executives to communicate short-term and long-term opportunities. This person will work with senior management and internal/external constituents to build ventures that are successful and results-driven.
Responsibilities:
• Work with Executive team to develop corporate and business level strategy and to communicate key positioning and performance metrics to financial and strategic constituencies
• Serve as interface to development of international markets
• Develop new market initiatives, assess new markets and analyze business opportunities
• Conduct financial feasibility studies and develop proposals for new business opportunities
• Monitor interactive advertising trends to drive company strategy, development and positioning
• Establish relationships and partnerships within the interactive media industry
• Develop financial forecasts and budgets for assigned areas of responsibility
• Track and review actual results versus plan and forecast for monitoring business performance and compliance
• Conduct due diligence on corporate capabilities, distribution/marketing channels, and industry dynamics, strengths and weaknesses to provide strategic insights and recommendations
• Build financial models to validate the costs/benefits of new initiatives, considering budget, organizational impact and financial reward
• Synthesize and articulate key findings as appropriate for Operations, Finance, Product Development and Executive audiences
• Use sound financial and market analysis to build a case and make a recommendation for taking a strategic position
Requirements:
• B.A./B.S. (finance, economics), MBA or advanced degree preferred
• 8-10 years of experience in business development, financial analysis and strategic planning
• Proven experience negotiating and closing strategic partnerships
• Excellent applications experience (MS Excel, PowerPoint, etc.)
• Ability to negotiate contracts and work with attorneys to close contracts
• Solid understanding of the internet media and advertising space
• Strong quantitative and qualitative analytical abilities
• Strong problem solving and communication skills
Posted by Paul at March 2, 2007 01:01 AM
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