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March 01, 2007
PR Giant Waggener Edstrom Hiring Director/VP Digital Strategies
WagEd as its known in the business has expanded its search nationwide for someone to move to Seattle. It looks like they need someone who is not necessarily a PR lifer but someone who gets blogging, social media, etc. and who has perhaps built a tech business themself.
Submit your resume via our website at www.WaggenerEdstrom.com/careers Job 2574
Title:
Ever considered working in one of the most desirable locations in the country? We have opportunities for top PR professionals in the Northwest and will relocate from anywhere in the country! If you are interested read on...
Seeking: Creative, driven, digital influence guru for Wild West role. Is harnessing digital influence, social networking, and social journalism your passion and expertise? Are you on the leading edge digital storytelling? Have you harnessed the power of the internet to shape perceptions, change minds, ignite conversations and drive adoption of new ideas and innovations? Let’s talk. We’re looking for a digital pioneer who also knows how to influence lagging adopters, an entrepreneur with a track record of excellence in digital media, and a strategist who understands the powerful balance between traditional and digital outlets of influence, while optimizing for execution and tangible results.
Job Accountabilities Include:
• Develops, guides, and helps to codify and implement overall digital strategy. Is the Next-Gen “go to” for Waggener Edstrom account teams.
• Always wearing digital glasses and serves as cross account digital air traffic control.
• Develops online PR programs (examples: blog immersion packages, viral campaigns, online community building, internet influential modeling tools, digital storytelling programs, etc…) prioritized against client/prospect needs.
• Partners with other agency groups (Research, Tech Services, and IMM) in the development of online tools and services.
• Provides pricing guidance to account teams.
• With DSG, responsible for packaging and marketing digital deliverables across our accounts.
• Participates in enthusiast groups within the agency
• Proactively opportunistic - stays on top of emerging technologies and develops new programs and IP accordingly.
Critical Success Factors Include:
• Digital credibility – long track record of results and impact in digital influence. Could pass the giggle test if guru was in your title.
• Understanding of large technology company culture. Prior work with global technology accounts is a huge plus, but not a requirement.
• Genuine commitment to building a trusted advisor relationship cross-agency. Customer service a priority.
• Collaborative spirit with a get it done work ethic.
• Presence and presentation pizzazz – new business or sales background a plus.
• Understands the balance between a “take no prisoners” and strong influence.
Posted by Paul at March 1, 2007 11:57 PM
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