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February 13, 2007
Sequoia-backed, SF Social Media Tool Maker PopularMedia Needs BD Dude or Lady
PopularMedia sells social networking capabilities and analytics to corporate types. Sequoia Capital invested in them in 2006. The company has an impressive list of clients. This is the kind of stuff they do:
* Drive online and offline retail sales
* Generate sample requests
* Introduce new products
* Distribute coupons (direct or friend-to-friend)
* Generate in-store or on-premise traffic
* Build customer and prospect databases
* Manage viral contests and sweepstakes
* Run promotions
* Raise awareness and money for social causes
Apply here
Looking for the next big thing – a chance to dominate a huge market early? Interested in joining a true startup success story at just the right moment? If you’re an experienced media and marketing sales executive then keep reading.
PopularMedia, Inc. is creating advanced social networking applications for its growing blue-chip client list and we need a high-energy, revenue-generating Director of Business Development to lead the charge for us.
You’ve been hearing about viral marketing for years now. It has unfathomable potential. Right up there with search, but nobody’s really been able to consistently capitalize on it. To productize it. PopularMedia has applied science, technology and advanced analytics to the black art of viral marketing. We’ve created a scaleable, measurable ROI platform for consumers to advocate their favorite brands. Forget million dollar consumer-generated Super Bowl ads. How does low-cost, consumer-distributed content grab you?
Many of you are scratching your heads right now. “Viral what?” “Consumer who?” you might be asking. But a few of you are intrigued and excited. You’ve got a solid understanding of marketing across verticals and have likely sold marketing solutions/systems into the Fortune 1000. You’re comfortable dealing with the top marketers in those companies and selling to and through agencies. You’re comfortable talking tech and you may even have an MBA.
Posted by Paul at February 13, 2007 10:29 PM
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