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January 12, 2007
VP, Media Planning/Buying And Other Gigs For LA's Well Financed TV Ad Network Spotrunner
This is a big job. As we have posted on the a:c recently, LA's Spotrunner recently raised $40M from one of Rupert Murdoch's son as well as WPP, CBS, Interpublic Group, Allen & Co. Tudor Investment.
As we noted: "Spot Runner provides fairly high quality TV advertising templates that could be used by thousands of business types. The local business owner then just inserts their logo and messaging to localize the ad. They then use Spot Runner to buy local advertising. In the process, production costs then go from tens of thousands of dollars down to a few hundred bucks. Of all the broadcasting companies that we have seen in recent years, Spot Runner is the first that has a shot at becoming the Google of TV ads."
If you like LA and like Spotrunner but don't fit the bill, they have a while mess of other jobs so check their job site.
The Prince of Murdoch-dom Joins $40M Investment Party In TV Ad Template Co. Spot Runner
Apply on-line @ www.spotrunnerjobs.com
Spot Runner, the world’s first internet-based advertising agency, is changing the entire face of a business, 30 seconds at a time. We’re using our revolutionary Internet technology and leading edge creative services to transform television advertising. Now, thanks to Spot Runner, local businesses can market themselves with high-quality, professional ads affordably. We’re looking for creative, driven, self-starters who want to be on the leading edge of developing technology and the television evolution. We’re innovative and dynamic. Are you?
Spot Runner is based in Los Angeles, CA.
Responsibilities:
•Interact with our largest clients in the cable broadcasting environment and other advertising vertical to address creative planning and overall advertising strategy.
•Ability to provide supporting rationale for media planning choices and understanding of media theory.
•Source, evaluate and execute new media opportunities while fostering sustainable, scalable partnerships.
•Collaborate with our technology team in developing our groundbreaking media planning platform
•Negotiate and review advertising agreements (rates, placements, parameters, etc).
•Design test strategies and creative to optimize campaign performance results.
•Monitor tracking, delivery and campaign performance on an ongoing basis.
•Optimize buys, renegotiate rates, cancel or renew as necessary, as well as refresh and optimize creative units and media placements.
•Act as a leader for our media buying team.
•Guide the expansion of advertising inventory into new categories
Requirements:
•10+ years of management level TV media planning/ buying experience required. Specific experience working for a media company strongly preferred.
•BA or BS in Business, Marketing or related field required
•Proven abilities with buying TV, both spot cable and national required. Previous planning experience in radio and/or other media forms strongly preferred.
•Proven experience working with large national clients
•Experience managing, optimizing and growing multiple direct response media campaigns and partnerships.
•Strong relationships on both buy and sell side of Media industry.
•Ability to compile and analyze performance data and metrics; and, make decisions regarding campaign direction based on analysis.
•Familiar with state of the art analytical methods and systems for Media Planning
•Solid understanding of more than one Pre-Buy or Buy system such as Donovan DDS, Strata, etc
•Advanced analytical and mathematical skills.
•Strong decision-making, organizational, planning and problem solving skills.
Why Spot Runner is special: We create tremendous value for our customers and our business model is innovative, highly scalable and market leading; Spot Runner employees are energized by their ability to work in a fast paced, highly flexible environment where their decisions can have a positive affect on the company’s bottom line!
For more company info visit us @ www.spotrunner.com or apply on-line @ www.spotrunnerjobs.com
Contact:
Liz Lewine
Los Angeles, CA 90048
Posted by Paul at January 12, 2007 11:26 PM
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